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Have you ever been fascinated by how to build wealth? Wondered why some people become wealthy and others don’t?

• DEVELOP A WEALTHY MINDSET

That is your foundation. What you believe about wealth is your reality. If you don’t believe you can become rich, you can’t. If you believe you can, you can. It’s that simple, yet we all know that really is not all there is to it.

There are many pieces to having a wealthy mindset. You must make a decision you will become wealthy, have persistence, be consistent, transform, and evaporate, your mental blocks, live outside your comfort zone, visualize the end in mind, and have an attitude of gratitude. Whew, it does sound like a lot of mental work.

• For many of us it is making a decision is the starting point that propels us into action. And, then we become decisive and committed.

And, it is also having a passion, a strong reason to change yourself and your circumstances. Maybe it is that you want to help your children go to better schools than you did. Maybe you want a carefree retirement and are preparing for that vision, now.

When you’re starting a journey, you take that first step to get going. You can always modify your path later if you get off course. Don’t get into expectations. Success usually doesn’t happen in a straight line. Sometimes there will be puzzle pieces you need to discover and connect. It is not always a smooth road, it is an adventure. Continue Reading

Article Highlights:

• Don’t lock yourself into one marketing message
• Broad messages make for bigger audiences
• Have a variety of angles for year-round marketing

Imagine if the publicists for The Descendants, the George Clooney movie up for five Academy Awards, had decided to market it as a film about Hawaii.

Sure, I might have gone to see it. It is set in Hawaii and I’m a sucker for those sun-soaked surfs and volcano vistas. And, I’ll admit, George Clooney.

But I made The Descendants a date night with my husband because it was marketed as a movie about family relationships in a time of crisis. The glimmers of tension, conflict and humor in the trailers reeled me right in. (By the way, it’s a great contender for Best Picture!) Hawaii was part of the story, but by no means the whole story, and not even the most compelling aspect.

I bring up this point because many authors and entrepreneurs come to us with their minds set on a narrow marketing angle – like Hawaii for The Descendants. They’re sure that should be the focus of their campaign because it’s the biggest audience for their book. All too often, they sell themselves, and their book or product, short.

Marketing is about gaining exposure to as many people as possible, and to do that, you’ve got to be concerned about a variety of angles in your message that will have broad appeal. Continue Reading

Starting a business is similar to going into battle. You need to plan and strategize carefully. If you go into a business not knowing anything, you will lose. You need to know who your enemy, or in this case, who your competitors are. This is the reason people look for companies offering small business consulting.

When you sign up with one of these firms, you can meet with a business consultant to discuss your plans. A small business consulting firm will often employ people with extensive and proven backgrounds from different industries. Some even have experience working at large publicly-owned companies. In general, most of them will know about taxes, human resources, marketing, and technology.

Business consultants exist to make life easier for people who cannot seem to get things started. Why risk your funds? Talk to one of these experts so you can have a structured organization that will achieve success.

Creates the business plan

One important aspect takes care of is a company business plan. This framework is how your company should operate. A plan like this is never permanent. It is in place to guide the company while in the early growth stage. As things progress, expect the structure to change. Since you are the client, you need to provide the consultant with all relevant information about your business. A business plan is a combination of your own information and an assessment of the industry you operate in. Continue Reading