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For those that work on offset printing equipment, or any other type of equipment for that matter, the “pit stop mentality” is a must to survive in the manufacturing environment. Let me explain with an example.

I am working on an offset printing machine. This is a great machine that prints full-color products such as catalogs and magazines. A job may take a minute or a week, depending on the length of the run. But suffice to say that in today’s market; most of our print jobs are under 1 hour. Now for the part that makes us competitive.

To change from one job to the next requires what we call in the printing industry a “makeready“. This is essentially a description of the time it takes to get the paper, plates and any other consumables ready to start the next job. All kinds of settings must be changed to be just right for the next job. With this dilemma, two approaches can take place.

1. Everybody just waits for the press to stop. When it does, someone goes and checks what the next job is. When they find out, they try to find the materials required to run it. Once they are all found, someone goes and puts it all on the press and we start up. That is nothing less than a lame makeready. Continue Reading

To start with let’s be honest here, telemarketing is not an easy task nor is it easily managed. It is a fulltime job not only for the telemarketing agent but also for the person managing the telemarketing team. There are many factors to consider such as training, targets, scripting, motivation of staff and much more.

With that said, many businesses successfully conduct in house telemarketing and many telemarketing call centers fail. So what does it take to have a successful telemarketing operation? Well I wish it was as simple as one two three, but unfortunately a lot goes into running a successful telemarketing operation. A lot of which many people are unaware of which is why so many businesses struggle to keep a well performing telemarketing team. Below, I will take you through some points to further educate you in what telemarketing options may suit your business, and if you already have in house or outsourced telemarketing operations what you may be overlooking.

In house Telemarketing

Something many business owners get into for the simple reason that they want to get the job done to their own standards and always be in the know. Not a bad thing, but here’s some things for you to consider before jumping in the deep end.

* How much spare time do you have to manage this team?

Obviously, you have other things that need to get done; running in house telemarketing is a full time job! Do not under any circumstance overlook this. If you don’t have the time or have someone with experience you can hire fulltime then in house marketing simply isn’t for you. Some lucky business owners will be able to push their work into evenings or weekends and as long as you have the dedicated time it requires to run your team 100% then you need to look into other options.

* Do you have experience in telemarketing or are you willing to take the time to learn?

I have been in this industry for over 8 years now, and I am still learning every single day. Telemarketing is forever growing and expanding and therefore you need to grow and expand your skills and techniques accordingly. If you had experience years ago but haven’t recently dipped your toes into the industry then be sure to do your research first! You can learn a lot via Google looking for telemarketing tips etc. And it certainly is possible to self-teach but do not go into this blind or you will waste plenty of time and money in the process. Continue Reading

In the automobile industry we seasoned F1 journalists – who have cut our teeth on the tarmac – have an ‘access all areas’ pass. It’s only through this that we can pick up the vibes, the gossip, the rumors and the occasional snippet of scandal. Oh yes, these are the juicier parts of our chosen career to relish!

In amongst the press briefings and conferences, the action in and out of the pits and of course the screeching tires as the vehicles go through their paces (and the actual races) around the track, there’s plenty of back-biting and even slandering which an old hack like me loves to prick up his ears and listen to!

It’s a veritable ‘War and Peace’ out there which, with apologies to Leo Tolstoy himself, brings his great work of literature wham bang into the 21st century. In fact, he would even turn in his grave if he heard some of the things that go on – or at least those which I have heard over a pretty long career behind the chequered flag. Mr. Tolstoy couldn’t have made it up – and I find it surprising that what I hear is not really the fantastical thoughts of people who show just a tad too much of the green eye – there is venom spitting out of many mouths!

I’m not suggesting that, while old Tolstoy brings about the interactions of five families, their wars and their (at times) amorous ‘peaces’, that we have such situations rollicking around the pit stop but what I am suggesting is that there is a need now to talk about a certain person who has been the subject of more than his fair share of venomous idle gossip than most. His story since becoming CEO of Lotus Group has been the veritable substance of a War and Peace epic.

There are those who love him and those who hate him and in between you have a guy who is the envy of so many – he’s caught in the middle – and sometimes there just isn’t any peace for him. I talk of course of Dany Bahar – now three years into his contract with Lotus Group – the CEO who was brought in to totally revive an ailing but iconic UK automobile brand. And who, in my mind, is succeeding in the very difficult task he has been set.

OK, so he didn’t need to join Lotus – he could have stayed on at Ferrari and walked down the road with them, setting himself new challenges and acknowledging the rewards. BUT, Bahar isn’t like that. He doesn’t just want challenges; he wants something to get his teeth truly into. He revels in controversy and adores cutting his way through the jungle to reach the clearing. That’s when he knows he has succeeded. Continue Reading